The 140th China Import and Export Fair (hereinafter referred to as the "Canton Fair") recently opened in Guangzhou. According to reports, the Guangzhou Intellectual Property Protection Center deployed key personnel to the Fair's intellectual property complaint station, bringing its services directly to the exhibition floor. The center accepts intellectual property inquiries and complaints on site, promptly handles disputes over infringement involving exhibited products, and provides immediate guidance to participating enterprises and overseas buyers. By resolving disputes at the exhibition venue, it continues to strengthen the full-chain intellectual property protection network, enabling participating enterprises to showcase their products with confidence and overseas buyers to conduct business discussions with peace of mind.

How can enterprises not only "expand overseas" but also "establish a firm foothold" in foreign markets? Relying on the Guangzhou Work Platform for Guidance on Responding to Overseas Intellectual Property Disputes, a national-level platform, the Guangzhou Intellectual Property Protection Center (hereinafter referred to as the "Guangzhou Protection Center") has established a full-cycle service system covering early warning before disputes arise, guidance during disputes, and follow-up afterward. This system aims to help diverse stakeholders address their difficulties and build capacity for key industries to expand overseas.

In recent years, the Guangzhou Protection Center has continuously monitored overseas intellectual property disputes and issued risk alerts tailored to different categories. To strengthen trademark and brand protection, it has sent more than 130 warning letters concerning trademark squatting and provided one-on-one overseas trademark monitoring services to 41 Guangzhou-based enterprises. With market contexts such as the Regional Comprehensive Economic Partnership (RCEP) and the Belt and Road Initiative in mind, the center has developed tailored "toolkits" for enterprises, setting out country-specific pathways for applications, examination, and rights enforcement. It has also successively published a series of intellectual property protection guides to help enterprises understand the conditions in their target markets and avoid unnecessary detours. In addition, the center has organized specialized training sessions covering practical topics such as overseas intellectual property portfolio development and rights enforcement, responding to complaints on online platforms, and compliance for overseas exhibitions.

According to reports, the Guangzhou Protection Center has established a pool of more than 100 experts covering major overseas destinations for Guangzhou-based enterprises, including the United States, Europe, Japan, South Korea, Southeast Asia, the Middle East, and Africa. The center precisely aligns its services with industries such as intelligent and connected new energy vehicles, biomedicine, artificial intelligence, and the low-altitude economy. It provides guidance throughout the process, including case analysis, preliminary assessments of infringement risks, and specific response strategies, helping enterprises identify appropriate courses of action, connect with professional resources, and reduce the costs of rights enforcement.

At present, the Guangzhou Protection Center is collaborating with the China Enterprises Going Global Comprehensive Service Center, located in the Nansha Free Trade Zone, to strengthen overseas intellectual property protection. The cooperation provides enterprises expanding overseas with services covering overseas risk alerts, dispute response, training, and publicity, helping them explore overseas markets and steadily pursue international business operations.